Only Time Will Tell

Only Time Will Tell by Jeffrey Archer                                       My rating: 4 of 5 stars

An excellent read, very creatively crafted by Jeffrey Archer, one of the geniuses of today's literature. Only time will tell is a very well paced work of writing, disclosing facts and minute details through its various narrations. Though the story becomes rather repetitive at some parts but the unfolding of mysteries keep us on the edge. When we get to know about the roles played by the major characters in each others life we realize their intriguing importance. Though harry Clifton was the lead protagonist, this mother Maisie also had a very important role in the turn of events. We have a regular bad guy who disappears at the end with many questions unanswered. Overall the end of the book has faced with a dilemma that neither I nor Harry Clifton could have ever anticipated...

A synopsis - Crossing the Chasm by Geoffrey A. Moore

Crossing the Chasm is more than a title to one of the most amazing works of Geoffrey A. Moore. It is an effective management process for bringing cutting edge high tech products to progressively larger markets. Though Microsoft is a different story all together, but the discipline behind Bill Gates becoming a billionaire is something to give a though to. The book deals with some marketing logic of entering the mainstream market and emerging to be a market leader in the field of high tech product markets.

Technology Adoption Life Cycle: There are 5 different markets shown in this model:

1. Innovators – Technology Enthusiasts
2. Early Adopters – Visionaries 
3. Early Majority – Pragmatists
4. Late Majority – Conservatives
5. Laggards – Skeptics

Psychographics of these customers groups: