1. Navigational query - when the user is looking for a particular website (pre-determined destination)
a. Generally low traffic, very high value, high conversion rates, comprises 10% of all searches
b. e.g. I want to check in for my Alaska Airlines flight
2. Transactional query - when the user wants to buy something
a. Generally low traffic, very high value, high conversion rates, comprises 10% of all searches
b. e.g. I want to find a Chinese restaurant near my house
3. Informational query - when the user wants to learn something
a. Generally high traffic, average value, positive impression and information and lead to high conversion, comprises 80% of all searches
b. e.g. What are the other movies acted by the Joker of The Dark Knight?
a. Generally low traffic, very high value, high conversion rates, comprises 10% of all searches
b. e.g. I want to check in for my Alaska Airlines flight
2. Transactional query - when the user wants to buy something
a. Generally low traffic, very high value, high conversion rates, comprises 10% of all searches
b. e.g. I want to find a Chinese restaurant near my house
3. Informational query - when the user wants to learn something
a. Generally high traffic, average value, positive impression and information and lead to high conversion, comprises 80% of all searches
b. e.g. What are the other movies acted by the Joker of The Dark Knight?
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